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Episode 6 – Seth Godin


Welcome to 2017!Seth Godin

I hope your holidays were full of smiles, time with loved ones and of course books!

To get the new year off on the right foot, I’m excited to release our latest podcast episode with bestselling author Seth Godin.

Seth’s writing includes talking about purple cows, meatball sundaes, the dip and tribes. He is considered by many to be one of the most inspiring writers in the business and marketing genre.

He believes that words on paper go to a special place in our brains and that physical books will never go away since books don’t beep.

To back this up his latest book, What Does It Sound Like When You Change Your Mind?, comes in at just over 800 pages and almost twenty pounds!

Classroom Connection 

Seth talks about words being the way persuasion happens in most jobs. He says the best way to practice that skill is by writing. One example he gave was a plumber getting someone to choose him to do the job. Imagine you are trying to persuade someone else to do something for you. Write out your pitch and imagine the dialog between you and this person. 

I have a lot of respect for Seth’s work ethic as he blogs almost every single day. When I asked him about it he simply said, “The cost of what we do is we have to show up.”

A solid reminder for all of us as we look at our New Year’s Resolutions to be better and do more. We have to show up if we want to get anything done.

This episode is full of knowledge and inspiration to get your year off on the right foot.

Happy New Year and happy listening!